As an artist, I am deeply concerned about the impact that human consumption and waste have on our environment. My work centers around the transformation of discarded vinyl advertising banners into works of art that reveal a connection between our consumption habits and the environmental waste we leave behind.
Each banner holds its own cultural history and significance, and my goal is to capture and communicate that history through my art. Using meticulous hand-cutting techniques, I fracture the initial image of the banner, disrupting its central intent and repurposing it into something new. The colors and shapes of the banners are sorted and brought together to create weavings, collages, or three-dimensional wall sculptures. The final piece often bears little resemblance to the original banner, having been transformed into a complex abstract shape with a unique color scheme.
Through my art, I strive to promote awareness, provoke dialogue, and inspire action. I believe that art has the power to transcend language and cultural barriers, and can communicate complex issues in a way that is both accessible and thought-provoking. My hope is that my art will encourage viewers to reflect on their own consumption habits and consider the impact of their actions on the environment.